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• Opera: https://help.opera.com/en/latest/web-preferences/#cookies

If you do not accept cookies, the functionality of our website may be limited.

4) CONTACTING US
Personal data is collected when you contact us (e.g. via a contact form or e-mail). What data is collected in the case of a contact form can be seen on the respective contact form. This data is stored and used exclusively to answer your question or to contact you and the corresponding technical administration. The legal basis for processing the data is our legitimate interest to respond to your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted after the final processing of your request; this is the case if it can be deduced from the circumstances that the matter in question has been finally clarified and provided that there is no legal retention obligation to the contrary.

5) DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT PROCESSING
In accordance with Art. 6 par. 1 lit. b GDPR, personal data is further collected and processed if you provide it to us for the performance of a contract or when opening a customer account. Which data is collected can be seen on the respective input forms. Your customer account can be deleted at any time by sending a message to the controller address above. We store and use the data you provide in order to perform the contract. Upon termination of the contract or deletion of your customer account, your data will be blocked with respect to tax and commercial law retention periods and deleted upon expiration of these periods, unless you have expressly consented to further use of your data or a legally permissible further use of data by us is reserved, about which we will inform you below.
6) USE OF YOUR DATA FOR DIRECT ADVERTISING

6.1 Registration for our williams-fashion.com email newsletter. If you subscribe to our e-mail newsletter, we will send you regular information about our offers. The only mandatory information for sending the newsletter is your e-mail address. The provision of other data is voluntary and is used to address you personally. We use the so-called double opt-in procedure for sending the newsletter. This means that we only send you an e-mail newsletter if you have explicitly confirmed to us that you give your consent to send the newsletter. We then send you a confirmation e-mail in which we ask you to confirm that you want to receive future newsletters by clicking on a corresponding link.
By activating the confirmation link, you authorize us to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When you register for the newsletter, we store your IP address entered by the Internet Service Provider (ISP), as well as the date and time of registration, in order to trace possible misuse of your e-mail address at a later date. The data we collect when you sign up for the newsletter is used exclusively to advertise through the newsletter. You can unsubscribe from the newsletter at any time via the link in the newsletter or by sending a corresponding message to the controller mentioned at the beginning. After you have cancelled your subscription, your e-mail address is immediately removed from our newsletter mailing list, unless you have expressly consented to further use of your data or we reserve the right to use data further than legally permitted and about which we inform you in this statement.

6.2 Sending email newsletter to existing customers. If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to send you regular e-mail offers for similar goods or services to those already purchased in our range. This does not require us to obtain separate consent from you.

obtain your consent. In this respect, data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 para. 1 lit. f GDPR. If you have initially objected to the use of your email address for this purpose, we will not send you emails. You have the right to object at any time to the use of your e-mail address for the above-mentioned advertising purposes by sending a message to the controller mentioned at the beginning. For this, only transmission fees in accordance with the basic rates will be charged. Upon receipt of your objection, the use of your e-mail address for advertising purposes will cease immediately.

7) DATA PROCESSING FOR ORDER PROCESSING
7.1 The personal data collected by us are passed on to the transport company commissioned with the delivery within the framework of contract processing, insofar as this is necessary for the delivery of the goods. We transfer your payment data within the scope of payment processing to the credit institution commissioned, to the extent necessary for payment processing. If payment service providers are used, we provide explicit information about this below. The legal basis for the transfer of data is Art. 6 para. 1 lit. b GDPR.

7.2 Use of payment service providers:

PayPal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment by instalments" via PayPal, we transfer your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"), as part of payment processing. The transfer takes place in accordance with Art. 6 para. 1 lit. b GDPR and only to the extent necessary for payment processing.

PayPal reserves the right to perform a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "installment payment" via PayPal. For this purpose, your payment data may be transmitted to credit bureaus in accordance with Art. 6 para. 1 lit. f GDPR based on PayPal's legitimate interest to establish your solvency. PayPal uses the result of the credit check regarding the statistical probability of non-payment to decide on the provision of the respective payment method. The credit report may contain probability values (called score values). If the result of the credit report contains scoring values, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of scoring values includes, but is not limited to, address data. More information about data protection, including information about the credit bureaus used, can be found in PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

You may object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be authorized to process your personal data as necessary for contractual payment processing.

• SOFORT

If you select the payment method "SOFORT", the payment will be processed through the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter referred to as "SOFORT"), to whom we transfer the information you provided during the ordering process, together with the information about your order in accordance with Art. 6 para. 1 lit. b GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data will be transmitted only for the purpose of payment processing with the payment service provider SOFORT and only to the extent necessary for this purpose. More information on SOFORT's data protection provisions can be found at the following Internet address: https://www.klarna.com/sofort/datenschutz.

8) CONTACT FOR ASSESSMENT REMINDER
Own review reminder (not sent by a customer review system)
We use your email address for a one-time reminder to submit a review of your order to the review system we use, provided that you have expressly given us permission to do so during or after your order in accordance with Art. 6 para. 1 lit. a GDPR.
You may withdraw your consent at any time by sending a message to the data controller.

9) USING SOCIAL MEDIA: SOCIAL PLUGINS

9.1 Facebook plugins with Shariff solution. Special additional customs clearance fees and/or import duties are not included in the price and shall be borne by the customer.

Our website uses so-called social plugins ("plugins") of the social network Facebook, which is operated by Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook").

To better protect your data when you visit our website, these buttons are not fully integrated into the page as plugins, but only through an HTML link. This type of integration ensures that no connection to the Facebook servers is established when a page of our website with such buttons is opened. When you click the button, a new browser window is opened and the Facebook page is called up, where you can interact with the plugins (if necessary after entering your login information).

Facebook Inc., based in the US, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU.The purpose and scope of data collection and further processing and use of the data by Facebook, as well as your rights in this regard and setting options to protect your privacy, can be found in Facebook's data protection information: https://www.facebook.com/policy.php

9.2 Google+ plugins as a Shariff solution. Our website uses so-called social plugins ("plugins") of the social network Google+, which is operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

To better protect your data when you visit our website, these buttons are not fully integrated into the page as plugins, but only using an HTML link. This type of integration ensures that no connection to the servers of Google+ is established when a page of our website with such buttons is opened. When you click the button, a new browser window opens and the Google+ page is called up, where you can interact with the plugins there (if necessary after entering your login credentials).

Google LLC, based in the US, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU.

The purpose and scope of data collection and further processing and use of the data by Google, as well as your rights in this regard and setting options to protect your privacy, can be found in Google's data protection information: https://www.google.com/intl/de/policies/privacy/

9.3 Instagram plugin as Shariff solution. Our website uses so-called social plugins ("plugins") from the online service Instagram, which is operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram").

To better protect your data when you visit our website, these buttons are not fully integrated into the page as plugins, but only using an HTML link. This type of integration ensures that no connection to Instagram's servers is established when a page of our website with such buttons is opened. When you click the button, a new browser window opens and the Instagram page is called up, where you can interact with the plugins there (if necessary after entering your login credentials).

Instagram LLC. based in the US, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU.

The purpose and scope of data collection and further processing and use of data by Instagram, as well as your rights in this regard and setting options to protect your privacy, can be found in Instagram's information on data protection: https://help.instagram.com/155833707900388/

10) ONLINE MARKETING

10.1 DoubleClick from Google. This website uses the online marketing tool DoubleClick by Google from Betreibers Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").
DoubleClick uses cookies to display ads relevant to users, to improve campaign performance reports or to prevent a user from seeing the same ads multiple times. Google uses a cookie ID to record which ads are displayed in which browser and can thus prevent them from being displayed multiple times. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 para. 1 lit. f GDPR.

In addition, DoubleClick may use cookie IDs to record so-called conversions related to ad requests. This is the case, for example, when a user sees a DoubleClick ad and later visits the advertiser's website with the same browser and makes a purchase there. According to Google, DoubleClick cookies do not contain any personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection to Google's server. We have no influence on the scope and further use of the data that Google collects through the use of this tool and therefore inform you on the basis of our knowledge: Through the integration of DoubleClick, Google receives the information that you have called up the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or are not logged in, there is a possibility that the provider will find out and store your IP address.

If you wish to object to participating in this tracking process, you may disable conversion tracking cookies by setting your browser to block cookies from the www.googleadservices.com domain, https://www.google.de/settings/ads, with this setting being removed when you delete your cookies. You can also obtain information about setting cookies from the Digital Advertising Alliance at the Internet address www.aboutads.info and make settings for this purpose. Finally, you can set your browser to inform you about the setting of cookies and decide individually whether to accept cookies or to exclude the acceptance of cookies for specific cases or in general. If you do not accept cookies, the functionality of our website may be limited.

Google LLC, based in the US, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU.

More information about the data protection provisions of DoubleClick by Google can be found at the following Internet address: https://www.google.de/policies/privacy/

10.2 Use of Google AdWords conversion tracking. This website uses the online advertising program "Google AdWords" and, as part of Google AdWords, conversion tracking from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use Google AdWords to draw attention to our attractive offers on external websites using advertising materials (so-called Google AdWords). Based on advertising campaign data, we can determine how successful the individual advertising measures are. Our goal is to show you ads that are of interest to you, to make our website more interesting for you and to achieve a fair calculation of advertising costs.

The conversion tracking cookie is set when a user clicks on an AdWords ad from Google. Cookies are small text files stored on your computer system. These cookies generally lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies therefore cannot be tracked across AdWords customer websites. The information collected with the conversion cookie is used to generate conversion statistics for AdWords customers who have chosen conversion tracking. Customers see the total number of users who clicked on your ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to identify users personally. If you do not want to participate in conversion tracking, you can block it by disabling Google's conversion tracking cookie through your Internet browser under user settings. You will then not be included in conversion tracking statistics. We use Google Adwords based on our legitimate interest in targeted advertising in accordance with Art. 6 para. 1 lit. f GDPR.

Google LLC, based in the US, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the level of data protection applicable in the EU.

More information about Google's privacy policy can be found at the following Internet address: https://www.google.de/policies/privacy/

You can permanently disable cookies for advertising preferences by preventing them by setting your browser software accordingly or by downloading and installing the browser plug-in available from the following link: https://www.google.com/settings/ads/plugin?hl=de

Please note that you may not be able to use certain features of this website, or only to a limited extent, if you have deactivated the use of cookies.

11) WEB ANALYTICS SERVICES

Google (Universal) Analytics:

• Google Universele Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses "cookies" (text files placed on your computer) to help the website analyze how users use the site. The information generated by the cookie about your use of this website (including the shortened IP address) is usually transmitted to a Google server in the USA and stored there.

This website uses Google Analytics exclusively with the extension "_anonymizeIp()", which ensures anonymization of the IP address by shortening it and excluding direct personal reference. This extension means that your IP address is shortened by Google within member states of the European Union or in other countries that have signed the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be forwarded to a Google server in the USA and truncated there. In these exceptional cases, this processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.
Google will use this information on our behalf for the purpose of evaluating your use of the website, compiling reports on website activity and providing us with other services relating to website activity and internet usage. The IP address that your browser transmits as part of Google Analytics will not be merged with other Google data.

You can refuse the use of cookies by selecting the appropriate settings in your browser. Please note, however, that in this case you may not be able to use all the features of this website. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by downloading and installing the browser plug-in available from the following link: https://tools.google.com/dlpage/gaoptout?hl=de
As an alternative to the browser plugin or within browsers on mobile devices, you can click the following link to set an opt-out cookie that prevents Google Analytics from collecting data within this website in the future (this opt-out cookie only works in this browser and only for this domain, removed). If you delete your cookies in this browser, you must click this link again): Disable Google Analytics.

Google LLC, based in the US, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the level of data protection applicable in the EU.

This website also uses Google Analytics for cross-device analysis of visitor flow, which is performed via a user ID. When a page is first opened, the user is assigned a unique, permanent and anonymized ID that is set across all devices. This makes it possible to assign interaction data from different devices and from different sessions to a single user. The user ID does not contain any personal data and does not transmit such data to Google.

You can object to the collection and storage of data via the user ID with effect for the future at any time. To do so, you must deactivate Google Analytics on all systems you use, for example in another browser or on your mobile device.

You can disable this using a browser plugin from Google (https://tools.google.com/dlpage/gaoptout?hl=de). As an alternative to the browser plugin or within browsers on mobile devices, you can click on the following link to set an opt-out cookie that prevents Google Analytics from collecting data within this website in the future (this opt-out cookie only works in this browser and only for this domain; if you delete your cookies in this browser, you must click this link again): Deactivate Google Analytics
Learn more about Universal Analytics here: https://support.google.com/analytics/answer/2838718?hl=de&ref_topic=6010376

12) RETARGETING/REMARKETING/RECOMMENDATION AD

Facebook Custom Audience via the pixel method. This website uses the "Facebook pixel" from Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). If explicitly authorized, this allows tracking users' behavior after they see or click on a Facebook ad. This process is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and may help to optimize future advertising measures.

The data collected is anonymous to us, so no conclusions can be drawn about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook Data Usage Policy (https://www.facebook.com/about/privacy/). You may enable Facebook and its partners to serve ads on and outside Facebook. A cookie may also be stored on your computer for these purposes. These processing operations are carried out only with your express consent in accordance with Art. 6 par. 1 lit. a GDPR.

Consent to use the Facebook pixel can only be given by users over 13 years old. If you are younger, we ask you to seek consent from your legal guardian.

Facebook Inc., based in the United States, is certified for the US-European data protection agreement "Privacy Shield," which guarantees compliance with the level of data protection applicable in the EU. To disable the use of cookies on your computer, you can set your Internet browser to prevent cookies from being stored on your computer in the future or to delete cookies already stored. However, disabling all cookies may result in the inability to perform some functions on our website. You can also disable the use of cookies by third-party providers such as Facebook on the following Digital Advertising Alliance website: https://www.aboutads.info/choices/

Google AdWords Re-marketing. Our website uses the functions of Google AdWords Re-marketing to advertise this website in Google's search results and on third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). For this purpose, Google places a cookie in the browser of your end device,
which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 para. 1 lit. f GDPR.

Further data processing occurs only if you have given Google permission to link your Internet and app browsing history to your Google account and use information from your Google account to personalize ads you view on the Internet. In this case, if you are logged in to Google while visiting our website, Google will use your information along with Google Analytics data to create and define audience lists for cross-device remarketing. For this purpose, Google temporarily links your personal data with Google Analytics data to create target groups.
You can permanently disable the setting of cookies for advertising preferences by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb

You can also visit the Digital Advertising Alliance at www.aboutads.info for more information on the use of cookies and to make appropriate settings. Finally, you can set your browser to inform you about the setting of cookies and decide individually whether you want to accept cookies or exclude the acceptance of cookies for certain cases or in general. If you do not accept cookies, the functionality of our website may be limited.

Google LLC, based in the US, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the level of data protection applicable in the EU.

More information and the data protection provisions related to advertising and Google can be found here:
https://www.google.com/policies/technologies/ads/

13) RIGHTS OF THE DATA SUBJECT
13.1 Applicable data protection legislation grants you extensive rights vis-à-vis the data controller with respect to the processing of your personal data (rights of access and intervention). Rights (rights of access and intervention), about which we inform you below:

Right to information in accordance with Art. 15 GDPR: In particular, you have the right to obtain information about your personal data processed by us, the purposes of the processing, the categories of personal data processed, the recipients or categories of recipients to whom your data have been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right to rectification, erasure, restriction of processing objection to the processing, complaint to a supervisory authority, the origin of your data if it was not collected by us from you, the existence of automated decision-making including profiling and, if applicable, meaningful information on the logic involved and the scope and intended effects of such processing on you, as well as your right to be informed about the guarantees under Art. 46 GDPR if your data is transferred to third countries;

Right to rectification in accordance with Art. 16 GDPR: You have the right to obtain without undue delay the rectification of inaccurate data relating to you and/or the completion of incomplete data stored by us;
Right to erasure in accordance with Art. 17 GDPR: You have the right to request the erasure of your personal data if the requirements of Art. 17 para. 1 GDPR are met. However, this right shall not apply in particular if the processing is necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or for the establishment, exercise or defense of legal claims;

Right to restriction of processing in accordance with Art. 18 GDPR: You have the right to ask for the restriction of the processing of your personal data as long as the accuracy of your data, which you dispute, is verified, if you refuse to delete your data due to unauthorized data processing and instead ask for the restriction of the processing of your data, if you need your data for the establishment, exercise or defense of legal claims after we no longer need this data after the purpose has been achieved or if you have objected due to your particular situation, as long as it is not yet clear whether our legitimate reasons prevail;

Right to information in accordance with Art. 19 GDPR: If you have invoked the right to rectification, erasure or restriction of processing against the controller, the controller is obliged to inform all recipients to whom personal data about you have been disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort. You have the right to be informed of these recipients.
Right to data portability in accordance with Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request that it be transferred to another controller, insofar as this is technically feasible;

Right to withdraw consent granted in accordance with Art. 7 (3) GDPR: You have the right to withdraw your consent to data processing at any time with effect for the future. In case of withdrawal, we will delete the data concerned immediately, unless further processing can be based on a legal basis for processing without consent. The withdrawal of consent does not affect the lawfulness of processing based on consent before it was withdrawn;
Right to lodge a complaint pursuant to Art. 77 GDPR: If you believe that the processing of personal data relating to you is in breach of the GDPR, you have the right - without prejudice to any other administrative or judicial remedy - to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or location of the alleged breach.

13.2 RIGHT TO OBJECT. IF WE PROCESS YOUR PERSONAL DATA AS PART OF A BALANCING OF INTERESTS BASED ON OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE AT ANY TIME ON GROUNDS RELATING TO YOUR SPECIFIC SITUATION.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA IN QUESTION. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES TO ESTABLISH, EXERCISE OR DEFEND LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR PURPOSES OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH MARKETING. YOU MAY EXERCISE YOUR OBJECTION AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE RELEVANT DATA FOR DIRECT MARKETING PURPOSES.

14) DURATION OF STORAGE OF PERSONAL DATA. The duration of storage of personal data is determined by the respective statutory retention period (e.g., retention periods under commercial and tax laws). After expiration of the period, the relevant data are routinely deleted, insofar as they are no longer required for the fulfillment of the contract or the initiation of the contract and/or we no longer have a legitimate interest in further storage.